品牌联名的魔力：为何联名商品更能打动消费者?

付若冰, 王芸倩, 陆静怡

The Magic of Brand Collaborations: Why Do Co-Branded Products Appeal More to Consumers?

Fu Ruobing, Wang Yunqian, Lu Jingyi

大众心理学 . 2026, (3): 44 -45 .