The Magic of Brand Collaborations: Why Do Co-Branded Products Appeal More to Consumers?

The Magic of Brand Collaborations: Why Do Co-Branded Products Appeal More to Consumers?

Fu Ruobing, Wang Yunqian, Lu Jingyi

Popular Psychology ›› 2026, Vol. 33 ›› Issue (3) : 44-45.

Popular Psychology ›› 2026, Vol. 33 ›› Issue (3) : 44-45.

The Magic of Brand Collaborations: Why Do Co-Branded Products Appeal More to Consumers?

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2026, 33(3): 44-45

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